On August 4, 2016, Nestlé in the U.S. embarked on its largest single day of organized community service to celebrate our 150th anniversary. This initiative, named #Nestle150for150, united all employees in the U.S. for one day dedicated to service, bringing to life our commitment to be the leading nutrition, health and wellness company and to build healthier communities together. We brought Good Food, Good Life to the communities where we live and work with more than 260 volunteer events and 6,500 employees participating nationwide. Employees volunteered at food banks, river clean ups, animal care, education support and fitness competitions with local Boys & Girls Clubs.
More than a simple day of service, #Nestlé150for150 was a tangible example of our long-term commitment to create a positive impact in our communities.
Last year, we launched a three-year partnership with Boys and Girls Clubs of America. As part of this partnership, we are helping kids and teens set and achieve tangible short-term fitness goals through a biannual National Fitness Competition. On August 4, we sponsored one of our biggest Fitness Competitions to date across the country. During our kick-off event more than 200 youth from Southern California Boys & Girls Clubs participated at the historic Rose Bowl stadium. Led by Olympic champions Jackie Joyner-Kersee and Gail Devers, we encouraged students to run and jump their way to a healthy and active future. By 2017, we expect the National Fitness Competition to reach 500 clubs and engage more than 50,000 young people.
Nestlé's day of service provided a quick glimpse of who we are as a company. We're a company whose commitment to communities and the people in them is as strong as our commitment to our shareholders. We cannot serve one without serving the other.
Rita Henderson, Manager, Community Affairs & Educational Programs, Nestlé USA Nestlé